SAS Retail Services Starts the New Year with Fresh Opportunities

January 8, 2018

Daymon’s Retail Merchandising team, SAS Retail Services, had a banner year for new business in 2017—including being selected as one of Walmart’s Preferred Service Providers. But it’s not just nationwide retailers like Walmart who are recognizing the value of SAS Retail Services’ merchandising and execution model. Case in point—the team’s latest new business win with a Midwestern natural foods retailer with 65 stores in 11 states. The farmer’s market-like retailer signed on with SAS Retail Services in late 2017 to launch a dedicated in-store execution program in all of its stores beginning this month.

Though the retailer and its stores are formatted differently than nationwide chains (for example, its store format averages 30,000 square feet compared to the larger industry average of 43,000 square feet)—its vision is mighty. Founded in 2014, the retailer devotes much of its in-store space to Fresh categories, including produce, meat and seafood, fresh-prepared and made-to-order foods, and more. Mirroring SAS Retail Services’ own rapid growth over the last few years, the retailer has added 10-15 stores to its lineup each year since its founding and plans continued growth, which SAS Retail Services will help support, throughout 2018.

This new dedicated in-store execution program signals an important introduction into the fast-growing segment of smaller format stores that focus on selling organic and natural products while creating a welcoming neighborhood feel. Though these types of retailers come with more optimized footprints, it doesn’t change the resources, business model and operational excellence SAS Retail Services can provide, says Tom Dennis, Regional Vice President for SAS Retail Services. In fact, it may be an ideal partnership for both.

“When we first started discussing a possible partnership with this retailer in mid-2017, they were struggling with execution in their stores and had no formal schematics program in place,” Dennis explains. “Based on our proposal, they saw how the dedicated program model could help them greatly improve in-store execution as they continue to aggressively grow.”

Dennis says he also sees the partnership as an opportunity for SAS Retail Services. “There is a buzz around the retailer, and you feel the energy every time you step into their building. Their stores are bright, clean and have a great feel to them. They have been a truly great partner and one we feel will allow us to explore new opportunities in the Fresh area.”

To learn more about partnering with SAS Retail Services, contact Michael Bellman, President of SAS Retail Services, at michaelbellman@daymon.com.

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