Retail Perceptions: Winter Shopping Trend Report

January 30, 2017

January 2017 – How can retailers leverage the shopping behaviors of their customers to keep them coming back after the holiday shopping rush? In the latest Retail Perceptions report, Interactions asked Millennial, Gen X and Baby Boomer consumers across the United States about their shopping experiences during the winter season.

Consumers act with convenience in mind, actively seek out retailers that create experiences, and appreciate the opportunity to co-create products. In fact, fifty-seven percent of shoppers will increase their budget if it means helping retailers create the products they purchase.

Consumers are using multiple channels to find what they want when it is convenient for them. Retailers that don’t give shoppers what they want will have a hard time securing repeat customers.

This report also includes a recap of the most wonderful time of year for retailers – the holiday season. With 2016 holiday sales predicted to increase by almost four percent to an estimated $655,870 billion in consumer spending, retailers experienced their most competitive
season yet.*

Make sure to read “Opportunities for Retailers and CPGs” at the end of this report for additional findings and actionable ways to leverage insights to attract shoppers and stay relevant this post-holiday season.

Download Retail Perceptions Now

*National Retail Federation