What’s Next In Innovation: Daymon’s Private Brand Intelligence Report 2019April 11, 2019
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The latest edition of Daymon’s Private Brand Intelligence Report delivers an inside look into the emerging trends and strategies that will be essential for retailers to innovate and lead through Private Brands. The comprehensive report features insights and thought leadership from Daymon’s team of industry experts in category, fresh, culinary and wellness.
Top Three Innovation Themes You’ll Learn From This Report:
- Plant-Centric: Rising consumer interest in cleaner and healthier products that limit their impact on the planet will spark continuous innovation in Private Brands across the store. The influence of this trend is expanding rapidly, estimated to represent over $13 billion in cumulative sales in 2018.
- Functionality Redefined: Shifting demographics are fragmenting consumer values and creating demand for Private Brand products that cater to unique needs. 49% of shoppers find options that fit their specific lifestyles very important to brand choice.
- 360 Degree Sensory: Six in 10 consumers crave brand and product experiences that stimulate the senses. To differentiate on and off the shelf, Private Brands must focus on sensory levers that facilitate dynamic interaction with their customers.