Retail Perceptions: The Impact of Augmented Reality On Retail

October 18, 2016

October 2016 – Interactions, a leader in experiential retail marketing and part of Daymon, the global leader in consumables retailing, today released “The Impact of Augmented Reality in Retail,” a study of more than 1,000 Americans, to take a closer look at the ways in which consumers like to use augmented reality as a part of their shopping experience.

Learnings from the consumer insights brought forth in this survey-including that shoppers will pay more, and purchase more items that they weren’t planning on because of augmented reality are all available in this report. Take a look for yourself!

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