Retail News Insider: What Do Shoppers Really Want?

November 2, 2016

November 2016 – It’s no secret that shoppers are changing. But how can retailers and brands determine what’s driving those changes, which will have the biggest impact on their products and stores, and how their target consumers are expecting them to respond? That’s the underlying theme of several of this month’s articles, including our Market Watch cover story and our Expert Viewpoints column on survey best practices. We’ve also got our eyes on the holiday season and beyond, with tips for Sales Advisors on surviving the holiday rush, a preview of 2017 experiential marketing trends and more!

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