Retail News Insider: Retail Gets Personal – From Promotions to Pricing, It’s All About CustomizationJune 7, 2017
Facing razor thin margins and increasing pressure to cater to shoppers’ diverse needs, retailers are in a place personalization is becoming the key to survival. As you’ll learn in this month’s Market Watch feature, personalization should extend across platforms and across categories. It’s a daunting task-but it can be done. You’ll also find out how retailers and brands can use private brands to reinvent categories, bring shopper engagement to the workplace and more!