Retail News Insider: Forgotten Shoppers – When Demographics Shift, Who Gets Left Behind?April 6, 2017
Demographics and consumer categories have long been mainstays of retail strategy. If a consumer wasn’t the target category a retailer or brand chose to focus on, he or she might just have to make due with something that was “good enough.” Until now. As our Market Watch feature explains, a growing number of retailers and brands are having success in targeting those often forgotten shopper groups. We also take a look at how consumer demands are changing packaging design choices, how private brands can drive differentiation and more!