- Shoppers are Buying More Private Brands. Our recent survey found that 81% of US consumers buy private brands on every or almost every shopping trip.
Learning Opportunity: How to modernize loyalty programs with new incentives and engagement vehicles to drive Private Brand purchase.
- Everyone is a Value Shopper. Years ago, discount and value retailers built strategies to diversify their private brand selections. And now, they’re reaping the benefits.
Learning Opportunity: Download the Four P’s of your Private Brand playbook and develop guidelines that will optimize performance across the store.
- Your Value Shoppers are looking for Private Brands to help them stay healthy. According to consumers, Fresh food is the #1 most desired enhancement to Private Brands.
Learning Opportunity: Learn how to institute wellness initiatives that create linkage between departments – food, HBC and pharmacy – while incorporating Private Brand products and services as key pillars.