Interactions Releases 2017 “Holiday Shopping Trend Report”November 20, 2017
SAN DIEGO–(BUSINESS WIRE)–Interactions, a leader in experiential retail marketing and part of Daymon, the global leader in consumables retailing, today released a new Retail Perceptions study, titled “Holiday Shopping Trend Report.”
The survey of 502 adult shoppers shows the continued appeal of shopping in-store on Black Friday and online on Cyber Monday, despite discounts being more common throughout the year as a result of e-commerce.
“If retailers want to stay competitive during the holidays, it’s in their best interest to differentiate by offering a better in-store experience instead of solely focusing on bang-for-your-buck deals.” said Ryan Dee, Creative Director at Interactions. “There a ton of ways to make a run-of-the mill shopping trip experiential and we anticipate these tactics to become even more innovative and entertaining in years to come.”
Shoppers Look Forward to Black Friday
This year, shoppers will continue to engage in the first event of the holiday shopping season – Black Friday. Of the 88 percent of shoppers who have previously shopped on Black Friday, 66 percent will be returning in 2017. Those looking for great deals plan on loading their shopping carts to the brim, with 54 percent of shoppers intending on doing at least half of their holiday shopping on Black Friday, and 13 percent of shoppers planning on conducting almost all their holiday shopping during that time.
Shoppers are even going to extra lengths to score the best deals. 70 percent are willing to wake up early, 50 percent would brave large, potentially aggressive crowds, 49 percent would stand in long lines and 29 percent would cut family time short on Thanksgiving to begin shopping.
Getting Digital with Cyber Monday
Cyber Monday will make a virtual splash in 2017 too, with 53 percent of consumers planning to shop online and 30 percent planning to purchase half of their holiday gifts online. When it comes to security though, shoppers are willing to prioritize savings over financial safety with 59 percent saying they would visit unfamiliar sites that offer discounts and promotions and 34 percent stating they would provide their credit card information.
Overall, share of wallet is looking bright this year as 81 percent of shoppers plan to spend more, or as much, as they did in 2016. However, budgets vary – 12 percent of consumers have allotted less than $100 for holiday shopping, 35 percent budgeted between $101 and $500 for spending, 29 percent allocated between $501 and $1,000, and 9 percent budgeted more than $1,500.
Editor’s Note: To learn more about the study visit: http://www.retailperceptions.com/wp-content/uploads/retail_perceptions_infographic_2017_11.pdf.
Founded in 1988, Interactions is the global leader in innovative retail solutions and experiential marketing for retailers and brands. For more information on Interactions, visit www.interactionsmarketing.com.
Breanna Rigg, 212-279-3115, ext. 255