
Relying On Emerging Private Brands
November 4, 2016Brand Packaging Magazine | November 4, 2016 – In the October/November issue of Brand Packaging Magazine, Galileo Branding Creative Director Lee Gobbi says the term “private brands” is really more of an industry term than a consumer term. He says consumers tend to see retailers’ brands as just another regular name brand, as long as the product quality is similar.