Relying On Emerging Private Brands

November 4, 2016

Brand Packaging Magazine | November 4, 2016 – In the October/November issue of Brand Packaging Magazine, Galileo Branding Creative Director Lee Gobbi says the term “private brands” is really more of an industry term than a consumer term. He says consumers tend to see retailers’ brands as just another regular name brand, as long as the product quality is similar.

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