Daymon Worldwide Reveals “Men on a Mission” StudyDecember 4, 2013
“MEN ON A MISSION” STUDY FROM DAYMON WORLDWIDE GETS INSIDE THE HEAD OF MALE SHOPPERS
“Primal Male,” “Confused Male” Among Six New Archetypes For Retailers to Target
STAMFORD, CT., (December 4, 2013) – Global retail branding and sourcing partner Daymon Worldwide today released the results of its national “Men on a Mission” study, revealing six types of male mission-oriented shopping trips and never before discovered male shopper archetypes based on evolving gender roles and shopping behavior.
According to the study, male shoppers are personally responsible for about 78 percent of all groceries purchased for their household in the last month, so they represent a huge financial opportunity for retailers ready to respond with customized products and services.