Consumer Wellness Concerns Continue To Impact Animal Protein Industries

March 14, 2017

The Shelby Report | March 14, 2017 – Departments in the store that sell meat, particularly the deli, meat and seafood departments, can be tricky spaces for shoppers to navigate. Even as consumers become more educated about the foods they eat and the industries that are producing them, they also are increasingly confused about the wellness and sustainability attributes of the meat, seafood and poultry they’re buying. To help retailers understand their shoppers’ concerns—and what can be done to ease those concerns — Carl Jorgensen, director of global consumer strategy and wellness at retail services provider Daymon Worldwide, recently spoke with The Shelby Report to highlight some of the trends he is observing in the protein space.

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