Daymon Brand Development

We drive sales and profits for our retailer and supplier partners through our customized service approach.

Our Key Areas of Expertise

Global

Global, category, and consumer analytics and insights

Thought

Identifying and applying key consumer drivers that influence shopper behavior

Brand

Strategic brand solutions that resonate with shoppers and drive profitable sales

Creative

Packaging and design execution to bring brand strategy to life

Category

Custom category solutions to drive consumer demand and strengthen programs

Retail Account

“Front-line” field associates that work directly with retail and supplier partners

We deliver value by leveraging our proprietary DaymonDRIVE process – an insights-to-execution approach to brand building that leverages six key areas of expertise:

Thorough analysis of
the marketplace including
the retailer, consumer,
and competitors

Situational assessment
including key insights
that will inform
portfolio architecture and brand or category strategy

Execution of brand or category strategy through item development

Creation of brand design
that brings the brand strategy
to life on shelf

Execution of strategy at retail via
assortment planning,
product sourcing and marketing,
and ongoing program management

The result is a customized private brand solution developed by global subject matter experts to meet consumer and business needs today and in the future.

Questions? Please contact us at branddevelopment@daymon.com