Daymon

Ready to develop your best-in-class brand?

We are the only solution provider that influences all aspects of Private Brand development, from strategy to execution to consumer engagement. Our unique approach helps retailers and brands set themselves apart — boosting brand presence, category effectiveness and speed to shelf.

We offer a full suite of best-in-class Private Brand development services, including:

  • Strategy, analytics and insights
  • Product development and sourcing
  • Supplier development and management
  • Sales execution and account management
  • Design and packaging management

Whatever your needs, we can create a customized solution that delivers sales, profits and stronger connections with your shoppers.

Daymon Daymon

Our History

It all started back in 1970, when founders Milt Sender and Peter Schwartz shook hands on a partnership that produced Daymon Associates, Inc. Their goal was to maximize the market potential of Private Brands, which were then rarely marketed to attract consumers, suggest quality or differentiate one retailer from another.

Times have changed. Today, more than 80% of U.S. shoppers buy Private Brands on almost every shopping trip, and over 50% of shoppers say that Private Brands are a driver of store choice. Now more than ever, Daymon is committed to creating customized solutions that help retailers and brands not only get in on the action but lead the pack with unbeatable Private Brand programs.

Daymon Leadership

Meet the team responsible for guiding our clients’ success:

Daymon
Michael Taylor

President, Global Customer Solutions

Michael Taylor

President, Global Customer Solutions

Michael Taylor leads Daymon’s global retail services, including Private Brand, in-store experiences, and retailer-centric merchandising, to help retailers grow and develop their businesses. A more than 20-year veteran of Daymon, he has held a number of roles overseeing teams such as account management, business development, sourcing, creative services, and consulting. Michael has twice received the Daymon PDS Award, in honor of the company’s co-founder, Peter D. Schwartz, for Outstanding Achievement.

Daymon
Daymon
Aaron J. Gottlieb

President, International

Aaron J. Gottlieb

President, International

Aaron Gottlieb leads relationships with Daymon’s retailer and supplier partners across Europe, Africa, Asia, and Latin America. He joined Daymon in 2002 and has served in multiple business and strategic development roles across North America, Europe and South Africa. Prior to taking on his current role, Aaron oversaw new business development for North America, led Daymon’s business complement in Africa, and managed the strategic development of merchandising services throughout our global markets, including Europe, Africa, Asia, and Latin America.

Daymon
Daymon
Jim Griffin

Executive Vice President, North America

Jim Griffin

Executive Vice President, North America

Jim Griffin leads relationships with Daymon’s retailer and supplier partners in North America. Jim joined Daymon in 2001 and has served in a variety of roles within the organization, including in account management and business development for retailer clients in the grocery, drug and mass merchandise channels. Before starting his career with Daymon, Jim worked in store operations for Walmart.

Daymon
Daymon
Kyle Patterson

Senior Vice President, Client Services & FDM Sales

Kyle Patterson

Senior Vice President, Client Services & FDM Sales

Kyle Patterson directs Daymon’s national coverage platform and leads the teams responsible for sourcing suppliers and servicing Daymon’s top 100 clients. Prior to joining Daymon in 2017, Kyle worked for Acosta Sales & Marketing for 12 years in roles of increasing responsibility, most recently serving as Sr. Vice President of Client Development. Throughout his career, he has developed significant expertise executing strategic selling objectives across a range of channels.

Daymon
Daymon
Katy Ludwig

Vice President, Creative Services

Katy Ludwig

Vice President, Creative Services

Katy Ludwig leads operations for Daymon’s creative design agencies, overseeing branding, packaging design, and marketing. She has spent more than 20 years leading cross-functional design teams globally, providing leadership and support across a variety of practice areas. Katy’s experience spans consumer packaged goods of all kinds including private brands, emerging brands, and national brands.

Daymon
Daymon
Dianne Galang

Vice President, New Business Development

Dianne Galang

Vice President, New Business Development

Dianne Galang leads the new business development team across North America and also has responsibilities for strategic regional accounts. She joined Daymon in 2005 and worked across multiple roles throughout all categories, first at an in-house operations account and then at one of Daymon’s first regional sales offices. Dianne transitioned to Daymon’s corporate business development team and led the Health, Beauty, and Baby vertical, partnering with suppliers to develop and execute strategic plans corporately.

Daymon
Daymon
Patti Sun

CEO, China

Patti Sun

CEO, China

Patti Sun leads Daymon’s China business. Prior to joining Daymon in 2018, Patti was the VP of OgilvyAction/Dawson and CEO of Publicis Vivid/Betterway in China. She brings over 25 years of brand, retail, digital, and shopper marketing experience from numerous clients such as P&G, Unilever, General Mills, Johnny Walker, YongHui, and Carrefour.

Daymon
Daymon
Nuno Afonso

Vice President, Europe

Nuno Afonso

Vice President, Europe

Nuno Afonso oversees Daymon’s sales & operations teams in the EMEASIA region. He joined Daymon in 2015 to lead retail strategy & business intelligence in Europe before moving to oversee the broader marketing & strategy division, prior to his current role. Before Daymon, Nuno had over 16 years of experience in retail, holding various positions across sales, operations, commercial, and marketing to deploy successful businesses from strategy to execution.

Daymon
Daymon
Craige Pershouse

Vice President, Africa

Craige Pershouse

Vice President, Africa

Craige Pershouse leads the Daymon African region and is responsible for developing strategic partnerships with retailers and manufacturers. He joined Daymon in 2008 and has served in multiple roles across South Africa, Europe and North America. His extensive retail experience includes brand management, buying, strategy, Private Brand development, and CPG brand advisory. Prior to Daymon, Craige worked for his family business, supplying merchandise to some of the largest retailers in Africa.

Daymon
Daymon
Brian McDaniel

Vice President, North America & Fresh Client Services

Brian McDaniel

Vice President, North America & Fresh Client Services

Brian McDaniel oversees operations for Daymon’s retailer accounts in the Western U.S., as well as our Fresh manufacturing clients across North America. A 23-year veteran of Daymon, Brian has extensive experience in Private Brand development, sourcing, packaging, marketing and merchandising in both the U.S. and Austral/Asia. His retail roots run deep, having grown up in his family’s grocery stores in the Pacific Northwest, which are still in operation today.

Daymon
Daymon
Dale Whitehill

Vice President, North America

Dale Whitehill

Vice President, North America

Dale Whitehill oversees Daymon’s client initiatives and executive retailer relationships across the East Coast of the U.S. In his 34-year tenure with Daymon, Dale has served in numerous account positions and leadership roles of increasing responsibility, continuously supporting key Private Brand business initiatives.

Daymon
Daymon
Todd Harbolt

Vice President, North America

Todd Harbolt

Vice President, North America

Todd Harbolt oversees operations for several of our major grocery retailer accounts across the U.S. A more than 20-year veteran of Daymon, he has served in various roles managing multiple business accounts throughout his career. Prior to joining the consumer goods industry, Todd earned a degree in Animal Science from Oklahoma State University.

Daymon
Daymon
Christine Gard

Vice President, North America

Christine Gard

Vice President, North America

Christine Gard oversees one of Daymon’s largest retail accounts, supporting operations in Texas and Mexico. She joined Daymon in 2009 and has served in roles of increasing responsibility, driving client growth through Private Brand development, merchandising and retail execution. Prior to starting her career at Daymon, Christine worked in account management and sales in the foodservice industry for 15 years.

Daymon
Daymon
Ryan Barfield

Vice President, North America

Ryan Barfield

Vice President, North America

Ryan Barfield leads operations for one of Daymon’s major retailer accounts in the discount channel. Prior to his current role, Ryan served as the Head of Private Brand, Imports and In-Store Customer Engagement for a client in South Africa. Ryan joined Daymon in 2001, first serving on the Human Resources team before migrating into Business Development, where he has been driving Private Brand development in a variety of classes of trade for the past 15 years.

Daymon
Daymon
Carey Free

Vice President, North America

Carey Free

Vice President, North America

Carey Free leads operations for one of Daymon’s major retailer accounts in the grocery channel. He joined Daymon in 2003 and has served in roles of increasing responsibility, driving client growth through Private Brand development, merchandising and retail execution. Prior to starting his career at Daymon, Carey was the Private Brand Director for BI-LO Food Stores.

Daymon
Daymon
Jason Stavrinou

Vice President, North America

Jason Stavrinou

Vice President, North America

Jason Stavrinou oversees operations for multiple Daymon in-house retailer accounts and regional sales offices in the Midwest and Northeast. Jason joined Daymon in 2015 and has held different roles in the organization, including leading a regional office supporting 25+ Daymon in-house retailer teams nationwide. Before starting his career with Daymon, Jason worked in sales for a manufacturer producing fresh food solutions to multiple retailer and food service organizations.

Daymon
Daymon
Michelle Aloi

Vice President, Japan

Michelle Aloi

Vice President, Japan

Michelle Aloi oversees operations for one of Daymon’s largest retail accounts, supporting operations in Japan. Michelle has extensive experience in product development and sourcing in both the U.S. and Asia. She joined Daymon in 2005 and has served in various roles of increasing responsibility, driving client growth through Private Brand development, sourcing and innovation.

Daymon
Daymon
Alexandre Mendes

Vice President, Latin America

Alexandre Mendes

Vice President, Latin America

Alexandre Mendes leads Daymon’s Latin America regional business. Alexandre joined Daymon in 2014 as head of the Daymon offsite international business; since then, he has also served as the head of Daymon’s Africa business and the international Interactions business. Prior to Daymon, Alexandre worked across a variety of retailers, countries, and areas of expertise, developing strong experience in operations, commercial, private brand, and category management.

Daymon