Our Story

It all started on July 5, 1970, when founders Milt Sender and Peter Schwartz shook hands on a partnership that produced Daymon Associates, Inc. Their goal was to maximize the market potential of Private Brand products, which in 1970, were rarely marketed to attract consumers, suggest quality or differentiate one retailer from another.

Now in 2018, 81% of US shoppers buy private brands on almost every shopping trip. Daymon Worldwide is committed, more now than ever, to creating customized solutions for retailers and brands looking to not only participate but lead the pack with their private brand program. Through the Daymon Worldwide brand, we offer Branding Services, Business Marketing Consulting Services, Market Research Data Analysis and more.