Daymon

Ready to develop your best-in-class brand?

We are the only solution provider that influences all aspects of Private Brand development, from strategy to execution to consumer engagement. Our unique approach helps retailers and brands set themselves apart — boosting brand presence, category effectiveness and speed to shelf.

We offer a full suite of best-in-class Private Brand development services, including:

  • Strategy, analytics and insights
  • Product development and sourcing
  • Supplier development and management
  • Sales execution and account management
  • Design and packaging management

Whatever your needs, we can create a customized solution that delivers sales, profits and stronger connections with your shoppers.

Daymon Daymon

Our History

It all started back in 1970, when founders Milt Sender and Peter Schwartz shook hands on a partnership that produced Daymon Associates, Inc. Their goal was to maximize the market potential of Private Brands, which were then rarely marketed to attract consumers, suggest quality or differentiate one retailer from another.

Times have changed. Today, more than 80% of U.S. shoppers buy Private Brands on almost every shopping trip, and over 50% of shoppers say that Private Brands are a driver of store choice. Now more than ever, Daymon is committed to creating customized solutions that help retailers and brands not only get in on the action but lead the pack with unbeatable Private Brand programs.

Daymon Leadership

Meet the team responsible for guiding our clients’ success:

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Michael Taylor

President

Michael Taylor

President

Michael Taylor leads relationships with Daymon’s more than 50 major retailer partners, and works with 6,000 domestic and international clients to help them meet their Private Brand goals. He also heads Daymon’s sales and marketing teams, and provides oversight to our sourcing, creative services and strategic services teams. A more than 20-year veteran of Daymon, Michael has twice received the Daymon PDS Award (in honor of the company’s co-founder, Peter D. Schwartz) for Outstanding Achievement.

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Daymon
Aimee Becker

Senior Vice President, Strategic Advisory

Aimee Becker

Senior Vice President, Strategic Advisory

Aimee Becker leads Daymon’s Strategic Advisory team, providing strategic direction to retailers and manufacturers on how to build and drive Private Brand programs that are positioned and managed for long-term growth. Aimee joined Daymon in 2010 and has more than 20 years of industry experience, including roles at Revlon, Coty and Motts. She was a 2015 Griffin Report Women of Influence in the Food Industry inductee and has twice been named as a Progressive Grocer Top Woman In Grocery.

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Daymon
Kyle Patterson

Vice President, Client Services

Kyle Patterson

Vice President, Client Services

Kyle Patterson directs Daymon’s national coverage platform and leads the teams responsible for sourcing suppliers and servicing Daymon’s top 100 clients. Prior to joining Daymon in 2017, Kyle worked for Acosta Sales & Marketing for 12 years in roles of increasing responsibility, most recently serving as Sr. Vice President of Client Development. Throughout his career, he has developed significant expertise executing strategic selling objectives across a range of channels.

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Daymon
Aaron J. Gottlieb

Vice President, New Business Development

Aaron J. Gottlieb

Vice President, New Business Development

Aaron Gottlieb leads the Daymon team responsible for developing strategic partnerships with retailers across North America. He joined Daymon in 2002 and has served in multiple business and strategic development roles across North America, Europe and South Africa. Prior to taking on his current role, Aaron oversaw Daymon’s business complement in Africa and the strategic development of merchandising services throughout our international coverage area, including Europe, Africa, Asia and Latin America.

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Daymon
Susan Hunsaker

Senior Director, New Business Development

Susan Hunsaker

Senior Director, New Business Development

Susan Hunsaker is responsible for creating new partnerships and leveraging current relationships to grow Daymon’s supplier and retailer partners’ business objectives. She joined Daymon in 2006 and has held various roles within the organization, including in business management and new business development. Susan serves on the Board of Directors for Women Impacting Storebrands Excellence, and was the recipient of a 2016 Top Women in Storebrands Award and a 2017 Daymon PDS Sales Driver Award.

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Daymon
Brian McDaniel

Vice President, Operations & Client Services - Fresh

Brian McDaniel

Vice President, Operations & Client Services - Fresh

Brian McDaniel oversees operations for Daymon’s retailer accounts in the Western U.S., as well as our Fresh manufacturing clients across North America. A 23-year veteran of Daymon, Brian has extensive experience in Private Brand development, sourcing, packaging, marketing and merchandising in both the U.S. and Austral/Asia. His retail roots run deep, having grown up in his family’s grocery stores in the Pacific Northwest, which are still in operation today.

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Daymon
Jim Griffin

Vice President, Operations

Jim Griffin

Vice President, Operations

Jim Griffin oversees operations for 13 of Daymon’s major retailer accounts in the Midwest, as well as our Midwest regional sales office. Jim joined Daymon in 2001 and has served in a variety of roles within the organization, including in account management and business development for retailer clients in the grocery, drug and mass merchandise channels. Before starting his career with Daymon, Jim worked in store operations for Walmart.

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Daymon
Dale Whitehill

Vice President, Operations

Dale Whitehill

Vice President, Operations

Dale Whitehill oversees Daymon’s client initiatives and executive retailer relationships across the East Coast of the U.S. In his 34-year tenure with Daymon, Dale has served in numerous account positions and leadership roles of increasing responsibility, continuously supporting key Private Brand business initiatives.

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Daymon
Todd Harbolt

Vice President, Operations

Todd Harbolt

Vice President, Operations

Todd Harbolt oversees operations for several of our major grocery retailer accounts across the U.S. A more than 20-year veteran of Daymon, he has served in various roles managing multiple business accounts throughout his career. Prior to joining the consumer goods industry, Todd earned a degree in Animal Science from Oklahoma State University.

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Daymon
Christine Gard

Vice President, Operations

Christine Gard

Vice President, Operations

Christine Gard oversees one of Daymon’s largest retail accounts, supporting operations in Texas and Mexico. She joined Daymon in 2009 and has served in roles of increasing responsibility, driving client growth through Private Brand development, merchandising and retail execution. Prior to starting her career at Daymon, Christine worked in account management and sales in the foodservice industry for 15 years.

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Daymon
Ryan Barfield

Vice President, Operations

Ryan Barfield

Vice President, Operations

Ryan Barfield leads operations for one of Daymon’s major retailer accounts in the discount channel. Prior to his current role, Ryan served as the Head of Private Brand, Imports and In-Store Customer Engagement for a client in South Africa. Ryan joined Daymon in 2001, first serving on the Human Resources team before migrating into Business Development, where he has been driving Private Brand development in a variety of classes of trade for the past 15 years.

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Daymon
Tahir Taj

Head of Operations, Europe & Asia-Pacific

Tahir Taj

Head of Operations, Europe & Asia-Pacific

Tahir Taj leads Daymon’s international business development, operations and strategy, driving retail partnership initiatives across Europe and Asia. He also oversees our international development center in Lisbon, Portugal. Tahir joined Daymon in 2004 and has served in multiple strategic roles throughout Europe. He has more than 20 years of commercial and retail operational experience and is a champion of strategic category management and Private Brand growth.

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