Private Brands_2

Private Brand Development

Daymon Private Brand Development is the global leader in building successful Private Brands.

Our partners enjoy higher private brand penetration and better margins than non-Daymon Partners. Our secret for your success is a unique blend of deep business knowledge developed through local and regional partnership with our associates, backed by retail insights and expertise emanating from our global resource center in the United States, and satellite locations in Portugal and China.

Key Services:

  • Private Brand Strategy
  • Private Brand Program Management
  • Category Analytics and Insights
  • Product Sourcing
  • Supplier Development and Management
  • WIC Services (USA)

Proven Results

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Note –Tracks only available Nielsen-measured key account data, thus, Total Daymon +Total Non-Daymon will not necessarily equal Total US XAOC. Total US -XAOC includes Total Food, Drug, Mass, Dollar, Club (excluding Costco) and Military Exchanges. Source: Nielsen, Latest 52 Weeks Ending 04-11-15 vs. YA. ^As of 8-6-11, CVS Private Brand data volume is no longer reportable in Nielsen; therefore, CVS is not included.