Recently, CJ Foods, a U.S.-based vendor, needed to introduce items in Mexico for the first time. Daymon Sales Manager MARIANA MANZANO proposed a series of in-store events to take place over three consecutive days featuring three different products.

DaymonDemos_MM_TeamMariana and a team of 40 Daymon associates supported CJ Foods with special events at each store. The vendor saw a 353 percent return on investment with a total sales lift of 2,076 percent. Minori Matsushita, Sales Manager for CJ Foods said: “We feel confident that launching a new item has a better chance of success when the Daymon teams conduct our demos.”




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