Drafted Into ServiceAugust 29, 2017
Store Brands | August 29, 2017 –
A Q&A with Nicky Walsh
The director of business development/private brands for Tops Friendly Markets and Daymon shares her insight.
In the healthful ingredient realm, innovation has been occurring at a rapid pace. Two major trends are driving new developments: the clean label, or free-from, movement in which consumers are opting for natural rather than artificial ingredients and shunning certain chemicals; and the wellness, or functional food, movement in which consumers are taking almost a biochemist’s approach to what they put in their bodies
Wegmans Food Markets is one retailer that knows how to wow in fresh. In its produce department, the Rochester, N.Y.-based chain encourages customers to spontaneously sample its huge, colorful assortment of fresh fruits and vegetables. The exuberant act of cleaning, cutting and offering shoppers samples of whatever piques their curiosity is known as “spruiking” a term Wegmans borrowed from an Australian word for “promoting.”