Daymon reaches out to supplier community with expanded servicesAugust 23, 2017
Own Brands Now | August 23, 2017 – STAMFORD, Conn. — Daymon is expanding its portfolio of services to include national representation, an added service for select suppliers and brands across the United States.
According to Daymon, it will continue to focus on private brand strategy. But extending its portfolio of customized retail services to suppliers will allow the company to bring some cohesiveness to a fragmented industry. Manufacturers of private brands, as well as suppliers of niche, specialty and fresh products will have access to a service that will increase their reach and national footprint in the grocery, mass, drug, online and C-store channels, the company added.
“Suppliers should think of us as an extension of their marketing and sales organizations,” said Daymon CEO Jim Holbrook. “With our services, suppliers will be empowered with the tools necessary to enhance their retail value and agility without the fixed SG&A to provide those services. With our talent and technology driving insights and execution, we are offering an innovative solution to ensure that our suppliers get the maximum return on their investment.”
Daymon’s portfolio of customized retail services includes:
Strategy and insights
Global business management and sales support
Packaging and brand design
Comprehensive merchandising solutions
Consumer experience marketing
“As the industry evolves, so do the services we provide to the retail community,” said Holbrook. “For example, we have added enhanced services like digital content management, direct to office product sampling, and consumer driven analytical insights for our customers. While Daymon is fully committed to providing private brand management services to key retailers across the country, we also want to help suppliers grow their total business, regardless of location.”