August 22, 2012
Daymon Worldwide has formed a new specialty brands division dedicated to bringing smaller, innovative brands with unique consumer appeal to the retail market. Bringing specialty brands to market is part of Daymon’s commitment to helping our suppliers and retailers grow by generating new opportunities for suppliers across a wide variety of categories. For retailers, adding these brands to the assortment enhances key categories and can help drive store traffic. With strong consumer awareness and established brand loyalty, many specialty brands are poised for immediate success.
“Specialty brands play a unique role in the retail market, because they deliver one-of-a-kind value propositions to consumers,” said Daymon CEO Carla Cooper. “They appeal to consumers in a very different way, and as a result, they don’t typically compete with top-tier national brands and Private Brands. Many specialty brands have an innovative concept or strong name recognition in another arena, but can find it challenging to get a product sourced, packaged and on the shelf at the right retail outlets. Daymon already has expertise in all these areas and more, so we identified this as the right opportunity to grow our own company while also offering value to suppliers and retailers.”