2014 and Beyond Global Retail Trend Predictions

December 11, 2013

GLOBAL RETAIL BRANDING AND SOURCING EXPERT DAYMON WORLDWIDE RELEASES

2014 and BEYOND GLOBAL RETAIL TREND PREDICTIONS

TO ADDRESS “THE YEAR OF RETAIL CONTRADICTIONS”

STAMFORD, Conn., (DECEMBER 11, 2014) – Global retail branding and sourcing expert Daymon Worldwide today released  its eight ‘Global Retail Trends Predictions for 2014 and Beyond’ to help retailers successfully address the contradictory, challenging realities facing the industry in 2014, dubbed by Daymon as “The Year of Retail Contradictions.”

“Retailers across the globe are facing a more fascinating, challenging business landscape than ever before,” said Carla Cooper, CEO of Daymon Worldwide.  “We understand that decision-makers in our industry are dealing with contradictions that are hard to reconcile.  These include trying to successfully serve the different needs and preferences of both the large aging population and the tech-enabled Millennial group; managing physical stores while tending to the explosive growth of non-store based retail; and meeting consumer needs for convenience in products, services and formats that allow them to quickly get what they need while also enjoying the customized retail experiences they’ve come to expect and demand.  Each of these challenging realities will have tremendous impact on the retail landscape in 2014.”