Daymon Worldwide

Globalizing Food Culture in America

Verona Johnson — Tue, 21 May 2013 13:03:30 +0000

We’ve been concerned with the wide scope of implications stemming from the impact that divergent food cultures continue to have on consumers’ eating habits. Today’s world really is much smaller as cultures, cuisines, goods, and services flow with greater ease and frequency across physical and virtual borders.

Webinar: Shifts in Food Culture Uncovers Opportunities for Store Brands

Verona Johnson — Mon, 20 May 2013 20:17:14 +0000

Consumers shopping behavior and brand preferences have evolved in response to shifts in food culture, with significant implications for Store Brands. This webinar presents an exciting opportunity for attendees to preview recent results of a robust quantitative study, which identified untapped opportunities to develop new and compelling store brands, products, ingredients, merchandising and packaging. Critical strategies for remaining relevant will also be highlighted within the findings. Other key areas include the power of the retail experience, consumer orientation to national brands as well as store brands and the fragmentation of occasions.

Monday, June 10 at 12:30 p.m. EST

Webinar length: 30 minutes

Presenters:

Aimee Ferreira, Senior Director, Global Brand Strategy and Marketing, Daymon Worldwide
Janet Oak, Senior Director Strategy & Insights, Daymon Worldwide

Moderator:

Maureen Azzato, Editor, Store Brands Decisions

Registration

Rise and Shine: Reimagined Breakfast Is Back

Verona Johnson — Tue, 07 May 2013 13:05:37 +0000

Breakfast, along with apple pies and Chevrolets, has long been culturally taught to be the iconic “healthy start to a day” in America. It’s not hard to imagine post-World War II citizens, popularized by the likes of Lucy and Ricky Ricardo, sitting down to classic breakfasts composed (if Lucy was having a good day) of some combination of hot or cold cereal, eggs, meat (e.g., ham or bacon) and toast, baked goods, pancakes, juice, and tea or coffee. Of great interest, these food and beverage categories still form the genetic heritage of popular breakfasts today, and yet, as with nearly all spheres of food culture, modern tastes and lifestyle have upended the norms of the past such that savory breakfasts are beginning to edge out sweet breakfasts as American consumers gradually seek less sweet foods to start the day.

Shifts in Food Culture Uncover Opportunities for Store Brands

Verona Johnson — Mon, 06 May 2013 13:39:39 +0000

The world is changing, and as an industry, so must we. In this new world, store brands have an opportunity to rise to the forefront as meaningful consumer brands and provide a profitable point of difference for retailers against the pressure of ever-expanding growth targets, razor-thin margins and rising costs.

Janet Oak and Aimee Ferreira, from Daymon Worldwide strategy and branding group, share some recent highlights of the implications to store brands as the ever changing retail landscape adapts to a new consumer culture.

Getting customization experiences right: the participatory consumer

Verona Johnson — Thu, 25 Apr 2013 15:11:42 +0000

User customization (e.g., co-generation, user-generated, crowdsourcing) is one of the hottest trends in the contemporary marketplace. Though its roots can be traced back to the early days with Dell computers or Mini Coopers, this trend connects to a much broader shift in the consumption patterns of everyday consumers.

The Showrooming Effect: Leveraging the In-Store Experience

Verona Johnson — Wed, 17 Apr 2013 18:43:48 +0000

It seems everywhere you turn there is yet another headline questioning whether traditional retail stands on the brink of extinction due to the rise of showrooming.

Carla Cooper Receives Women’s Foodservice Forum’s Trailblazer Award

Verona Johnson — Tue, 16 Apr 2013 18:14:33 +0000

On April 14, during the Women’s Foodservice Forum’s (WFF) Annual Leadership Development Conference, Daymon’s President and CEO Carla Cooper was honored with the WFF Trailblazer award. Each year, the award is given to an industry leader who is dedicated to improving the foodservice industry through gender diversity as well as the creation of new pathways for women in their company and the industry as a whole.

With 2,600 people in attendance this year, the Women’s Foodservice Forum’s Annual Leadership Development Conference combines skill-building programming, inspirational sessions and the opportunity for participants to build key connections at any career level. Visit the organization’s website for more information about the Women’s Foodservice Forum.

Navigating the QR Code Maze

Verona Johnson — Tue, 16 Apr 2013 16:59:59 +0000

Quirky, impressionistic, maze-like, these little black shapes known as quick response codes (QR) have moved beyond the realm of leading-edge innovation and into mainstream familiarity.

Daymon Worldwide Builds Children’s Bikes with Team Spirit

Verona Johnson — Thu, 11 Apr 2013 12:20:25 +0000

Global Human Resources Associates Support Boys & Girls Club of Stamford

STAMFORD, Conn., (April 11, 2013) – Some children from the Boys & Girls Club of Stamford received a surprise this week during Daymon Worldwide’s annual Global Human Resources Summit as more than 50 human resources associates from around the globe collaborated to hand-build brand new bikes, just in time for spring.

Five special guests from the Boys & Girls Club of Stamford stopped by the Daymon Worldwide’s offices to accept one of the newly assembled bikes. Pictured with the children (left to right) are: Tami Polmanteer, Chief Human Resources Officer, Daymon Worldwide; Wayne Bennett, President TeamWorx and Tad Neighbors, Recruiting Manager, Daymon Worldwide.

Predictive Analytics: The New Retail Currency

Verona Johnson — Thu, 04 Apr 2013 18:21:12 +0000

Predictive Analytics is a business technology that utilizes varied techniques such as data mining and statistics to make predictions. Giovanni DeMeo, VP of global marketing and analytics, Interactions shares his perspective on the technology in the April issue of Direct Marketing News.