Daymon in the News


The Value of Sustainability

June 18, 2015

Sourcing can improve the value proposition of a private label. The challenge, however, is conveying the message to consumers...


Picky Eaters Are the Reason There Is No Organic Pork in the Supermarket

June 3, 2015 | June 1, 2015 - Eating organic is a hot food trend, but consumers may have a hard time finding organic pork on store shelves. Daymon’s meat and seafood expert explain that reasons ranging from consumers’ desire to eat limited cuts of pork to the cost of raising organic pigs, has led to a lack of suppliers to meet consumer demand...


Changing consumer tastes hurt McDonald’s and Coca-Cola

May 28, 2015

Global Brands | May, 27, 2015 - McDonald’s has unveiled a restructuring plan, in addition to an information video series and marketing campaign, to try and counter it reputation as a provider of fatty, unnatural foo. As consumers’ tastes shift toward health and wellness, brands like McDonald’s need to strive for transparency. “Authenticity goes far beyond brand today – consumers must understand how it was made and who made it...


The New Organic Walmart is Eating Whole Food’s Lunch

May 21, 2015

Bloomberg Business | May 14, 2015 - Whole Foods has announced it will start a lower-priced chain aimed at millennials to fend off challenges from rivals and revive growth.  Younger consumers, however, may not be dazzled by the organic offerings...


How to sell more by understanding these 4 key life stages

May 12, 2015

The Business Journal | May 1, 2015 - Marketers around the world have to adjust and think ahead of how people consume and connect in order to capture attention and loyalty. These insights into differentiating brands based on the intricate needs and life stage demands of target consumers can help marketers intuitively guide consumers to their final purchase decisions...