Daymon in the News

DaymonInTheNews

Shining a health halo over protein

April 8, 2015

FoodBusinessNews | March 24, 2015 - As the protein trend evolves, product developers are seeking natural sources that can provide all day energy. Packaged goods are amplifying the protein message, and eggs and dairy are being used as primary sources of protein to fuel consumers through their days...

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The Future Implications for Private Brands

March 27, 2015

March 23, 2015 - Shopper loyalty is increasingly elusive.  Retailers can utilize the agility of private brands to drive connectivity and reinforce their brand equity...

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Drive sales of disposables

March 27, 2015

February 2015 - Disposable tableware is a $4.6 billion category that provides consumers with convenience, but the category still presents untapped Private Brand potential in many areas...

DaymonInTheNews

You can’t talk about millennials without mentioning this

March 26, 2015

cnbc.com | March 20, 2015 - A collective spending power of $3.4 trillion, combined with a surging multicultural population of youthful and digital savvy members, enables millennials to change the consumer dynamic.  Need proof?  Taco Bell discontinued its kids menu to focus on its core consumers—millennials...

DaymonInTheNews

The golden days of “40 percent off” sales are over

March 26, 2015

Washingtonpost.com | March 24, 2015 - As the economy strengthens, some retailers are putting the brakes on promotions to try and retrain shoppers to buy items at full price, but that doesn’t mean that it will be harder for consumers to find a deal.  One expert points out that retailers, “may be dialing back the mass promotions, but they’re going to be more focused on targeted promotions.”