Daymon in the News

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Super Bowl

February 16, 2015

February 2015 - Ready-to-eat cereals can leverage their convenience and affordability, while increasing better-for-you options to compete with the growing hot-cereal segment...

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Still Growing

February 13, 2015

February 2015 - While carbonated beverages may have lost their fizz with consumers looking to take control of their health and reduce sugar intake.  Non carbonated beverages can be used to leverage the ongoing health-and-wellness trends by focusing on their healthy and functional offerings...

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Food Forum: Casing the meat department

February 13, 2015

February 1, 2015 - In response to an improving economy, shoppers are visiting the meat department more often. As the consumption of meat increases, chicken prices are expected to decrease while prices for beef and pork remain the same...

DaymonInTheNews

Nonie Creme Colour Prevails launches at Walgreens

February 12, 2015

Cosmeticsdesign.com | February 5, 2015 - Bringing in beauty brands with built-in awareness and followings is a strategy that works for personal care brands looking to build loyalty...

DaymonInTheNews

It’s Time to Shed a Tier (or two)

February 4, 2015

Mypbrand.com | February 2, 2015 - One, two or three tier?  Research shows that while retail private brand portfolios can work with the “good-better-best” dissemination, a single brand and two-tiered system can also work...