Daymon in the News


Hershey Chases the Protein Craze With Beef Jerky

June 15, 2016 | May 27, 2016 - As consumers cut back on sweets and trade chocolate for Greek yogurt and protein bars, companies like the iconic Hershey Co. see declining sales.  While Hershey is still a chocolate company, it sees a future in snacks such as beef jerky.  Check out Bloomberg for insight into sugar’s decline and the rise of protein...

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Building a retailer’s private label sales is in Daymon Worldwide’s DNA

June 10, 2016

Thanks to an intense focus on improving product quality, private label has become a big part of supermarket merchandising, accounting...

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J&J’s Baby Needs a Makeover as Moms Go Natural With Jessica Alba

May 27, 2016 | May 2016 - As the new generation of parents continues to choose higher-end organic items, legacy brands like Johnson & Johnson are losing market shares.  Bloomberg offers a look at how Johnson & Johnson is responding to concerns about their products as well as how successful brands are emphasizing their ingredients to engage consumers...

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Tempt them to taste

May 3, 2016

April 7, 2016 - Premium foods and beverages are meant to be something special, and while most retailers understand the importance of developing high-quality products, the packaging doesn’t always match.  Store Brands offers insights into how you can move away from mediocre and use packaging to temp consumer to taste...

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When iconic brands go organic

April 13, 2016

Organic is here to stay, and will continue to steadily grow for a long time. While everyone is going to want to try to get on the organic bandwagon, companies must first decide what’s appropriate for their brand...

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