Daymon in the News

DaymonInTheNews

How to sell more by understanding these 4 key life stages

May 12, 2015

Marketers around the world have to adjust and think ahead of how people consume and connect in order to capture attention and loyalty. These insights into differentiating brands based on the intricate needs and life stage demands of target consumers can help marketers intuitively guide consumers to their final purchase decisions...

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Wake up your shoppers

May 12, 2015

Today, time-starved consumers relegate grocery shopping to a long list of to-dos which leads them to walk the aisles on auto-pilot, grabbing their usual basket items...

DaymonInTheNews

Shining a health halo over protein

April 8, 2015

FoodBusinessNews | March 24, 2015 - As the protein trend evolves, product developers are seeking natural sources that can provide all day energy. Packaged goods are amplifying the protein message, and eggs and dairy are being used as primary sources of protein to fuel consumers through their days...

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The Future Implications for Private Brands

March 27, 2015

March 23, 2015 - Shopper loyalty is increasingly elusive.  Retailers can utilize the agility of private brands to drive connectivity and reinforce their brand equity...

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Drive sales of disposables

March 27, 2015

February 2015 - Disposable tableware is a $4.6 billion category that provides consumers with convenience, but the category still presents untapped Private Brand potential in many areas...