The Daymon Difference is a twice monthly newsletter geared at providing you with a pulse on the trends and cultural shifts that will influence shoppers and their buying habits, to help broaden your perspective and inspire innovative thinking.

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Health and Wellness at Retail: A Holistic View of Shopper Perceptions

April 9, 2014

Now that health and wellness are no longer an alternative lifestyle but part of the mainstream consumer experience, food retailers are trying new ways to engage...


Flavor Evolution: From Restaurant to Grocery

March 26, 2014

One reason people love restaurants is that innovative chefs are not bound by the constraints of tradition, and as a result they take inspiration from a wide variety of flavors...


U.S. Latinos and the Fresh, Social, Midday Meal Connection

March 12, 2014

It’s important not to generalize too much about Latino taste preferences, because Latino cultures vary widely and many Latinos grew...


Consumers Turn Toward Fats

February 26, 2014

In contrast to the ’80s, when Diet Coke came on the scene and dietary abstinence (from sugar, salt, “bad” fats,...

woman in a supermarket reading nutrition information and comparing two products

Ingredients to Watch in Health and Wellness Lifestyles

January 29, 2014

As consumers delve into the world of food, they become increasingly interested in how particular foods and ingredients affect their health and well-being. While...