The Daymon Difference is a twice monthly newsletter geared at providing you with a pulse on the trends and cultural shifts that will influence shoppers and their buying habits, to help broaden your perspective and inspire innovative thinking.

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Moving Beyond the Daymon Difference

June 25, 2014

Given how rapidly trends are changing in today’s business world, we’ve decided to shift our thought leadership vision in order...

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Successfully Differentiating in Fresh

May 28, 2014

Fresh category growth is being spurred by mass, club and convenience channels that have invested heavily in offering both quality and variety to win the consumers share of wallet...


Sustainability: Bridging the Gap Between Values and Purchases

May 14, 2014

Sustainability has been a promising segment for years, because it is clearly important to consumers. In fact, 85 percent of...


Retail Tug-of-War

April 23, 2014

Every channel except grocery is growing, including huge gains for e-commerce. The result is a tug-of-war over food shopping that is sparking lucrative innovations and creating a diverse and exciting food landscape....


Health and Wellness at Retail: A Holistic View of Shopper Perceptions

April 9, 2014

Now that health and wellness are no longer an alternative lifestyle but part of the mainstream consumer experience, food retailers are trying new ways to engage...