The Daymon Difference is a twice monthly newsletter geared at providing you with a pulse on the trends and cultural shifts that will influence shoppers and their buying habits, to help broaden your perspective and inspire innovative thinking.

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Retail Tug-of-War

April 23, 2014

Every channel except grocery is growing, including huge gains for e-commerce. The result is a tug-of-war over food shopping that is sparking lucrative innovations and creating a diverse and exciting food landscape....


Health and Wellness at Retail: A Holistic View of Shopper Perceptions

April 9, 2014

Now that health and wellness are no longer an alternative lifestyle but part of the mainstream consumer experience, food retailers are trying new ways to engage...


Flavor Evolution: From Restaurant to Grocery

March 26, 2014

One reason people love restaurants is that innovative chefs are not bound by the constraints of tradition, and as a result they take inspiration from a wide variety of flavors...


U.S. Latinos and the Fresh, Social, Midday Meal Connection

March 12, 2014

It’s important not to generalize too much about Latino taste preferences, because Latino cultures vary widely and many Latinos grew...


Consumers Turn Toward Fats

February 26, 2014

In contrast to the ’80s, when Diet Coke came on the scene and dietary abstinence (from sugar, salt, “bad” fats,...