History
On July 5, 1970 Peter Damon Schwartz and Milt Sender shook hands on a partnership that produced Daymon Associates, Inc. in New York City, with the goal of maximizing the market potential of Private Brand products, which at the time, were rarely marketed to attract consumers, suggest quality or differentiate one retailer from another.
The company name was a take on Peter’s middle name, and the partnership formed the basis of one of the largest Private Brand companies in the world, which today has offices in over 200 offices in 24 countries around the globe.
At the time of Daymon's founding, Private Brand products competed solely as low-priced and low-quality alternatives to the recognized brands — with inefficient positioning, packaging and communication that clearly reflected the unsuccessful approach. This was the mindset that the Daymon founders were looking to change from the very start. They made it their business to know everything about Private brand and to do so more comprehensively than any other organization in the world. To that end, they crafted an array of services tailored to make the most of this expertise, and assembled a world-class team to carry it all out. This model continues to be a runaway success.
Since the beginning, Daymon has led the way for Private Brand to mature into the innovative and unique strategic tool it is today; a tool that retailers and manufacturers around the globe rely on to differentiate themselves from the competition. Daymon’s revolutionary strategy was to change the perception of Private Brand by partnering with the food industry’s leading manufacturers and retailers to expand Private Brand market share by improving quality of product, packaging, marketing and merchandising. In fact, the Daymon founders believed that the same effort and talent that went into the development, marketing and merchandising of the national brands could be put behind a supermarket’s own brand; thus Daymon was formed.
In 1976, the partners ventured into label procurement and package design with the formation of C&M Marketing (now Daymon Worldwide Design). In 1983, Daymon International launched with its first customer in South Africa. In 1984, they formed Food Marketing Group to provide trading and arbitrage on national branded products for Daymon customers. In 1988, Club Demonstration Services was formed, which today, as Daymon Interactions, is one of the largest consumer experience marketing companies in the retail business in the U.S., Mexico, Japan, Korea and Taiwan.
Our comprehensive and tested business model continues to deliver results that are profitable and that create customer loyalty to generate profitability in the years to come. Our Customers not only rely on us to increase their Private Brand market shares and profit margins, but also to innovate and improve their brand offerings to gain a competitive advantage.