Icon of Influence
In July 2008 Milt Sender was named to the first ever Supermarket News “Power 50 list,” which recognizes individuals “who currently have extraordinary influence on the food industry.”
The roster included retailers, manufacturers, association executives and government officials, among others. SN VP and Editorial Director David Merrefield referred to the people on the list as “icons of influence.”
The article in SN read, in part, “Milton Sender had a hunch 33 years ago that would prove to be true – that private label products would become of great importance to the supermarket landscape.
Based on that notion, Sender founded Daymon Associates on July 5,1970, with the late Peter Schwartz and has never looked back.”
The article also said that “under Sender’s reign Daymon has helped to put private label on the map in the past three decades, sending teams of associates to work behind the scenes with some of the leading grocers on what was to become their highly successful product lines. Daymon has made similar progress in other channels as well.
At the time of the company’s inception, private-label products were considered inferior to national brands, but “Peter and Milt recognized that private label products represented a tremendous opportunity for consumers, retailers and manufacturers. They realized that a dramatically different approach was needed - one that could meet the needs of both retailers and manufacturers,” Marty Miller told SN. “Milt Sender’s vast knowledge and experience of the industry, the products, the manufacturers and the consumer is immeasurable, and he freely shares his wisdom and insight with the rest of the Daymon family.”