Consumer Marketing Insights
The Consumer Marketing and Insights Team selects and organizes a unique and comprehensive set of analytical resources and tools to provide training, expert analytical support, and strategic solutions for Private Brand development.
The team’s mission is to proactively leverage our industry knowledge and best-in-class data providers, in order to demonstrate leadership, develop efficient business processes, and deliver insightful information that enhances decision-making while supporting the profitable growth of our Supplier Partners, and retail and wholesale customers.
Our line-up of powerful resources includes:
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- Nielsen Nitro and Homescan Panel
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- CSA: Category Solution Analyzer
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