Information Resources

The Information Resource Center (IRC) is a comprehensive and centralized information center established to support all Daymon Worldwide associates, Customers and Supplier Partners, providing quick access to key information resources and industry research.

The IRC

  • Houses trade and general business periodicals, directories, texts, original research and analysis, and other reference materials
  • Maintains on-line data services that provide fast, cost-efficient access to timely industry information
  • Integrates all sources of information in finding answers to questions

Information has both a cost and a value. The cost-effective management of information creates a resource of great value, and the IRC is such a resource for:

  • Company information
  • Financial Information
  • Consumer trends
  • Regulations
  • Item/brand/category information
  • Legislation
  • News Items
  • Domestic/International

 

 

 

 



The IRC uses many resources and tools

  • Custom IRC Files
  • Industry Libraries
  • Printed Directories
  • Government Agencies
  • Databases and Directories on CD-ROM
  • Commercial Database and Information Services and Systems
  • Internet
  • Periodical Titles and Publications
  • Trade Organizations/Associations
  • Business Publications
  • Schools and Universities
  • Daily Newspaper


The IRC manages an extensive array of research tools

  • Dow Jones
  • Dialog
  • Planet Retail
  • Mintel Reports
  • Lexis Nexis
  • Profound
  • Business Insights
  • Menu Monitor
  • Factiva
  • GNPD
  • Northern Light
  • WGSN