Industry News


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Today's PM Edition (Click HERE)


Honey, don’t bother Mommy. I’m too busy building my brand

(The New York Times) ON a brisk Saturday morning this month, a dedicated crew of about 90 women, most in their 30s or thereabouts, arrived at a waterfront hotel here, prepared for a daylong conference that offered to school them in the latest must-have skill set for the minivan crowd. (Click HERE for full story.)

 

Chicago-area Roundy's to open by summer
(ChicagoBreakingNews.com) Milwaukee-based Roundy's Supermarkets is slated to finally open its first Chicago-area store in the late spring or early summer, more than three years after it laid out aggressive expansion plans for the area. (Click HERE for full story.)

Costco could open six stores over three years
(The Sydney Morning Herald)The US discount retail giant Costco has identified the Asia-Pacific region as a key area for growth and says it could open two stores a year in Australia, intensifying the battle with local heavyweights Woolworths and Coles. (Click HERE for full story.)

 

P&G  launches initiative to make conservation of natural resources more user friendly

(PR Newswire) The Procter & Gamble Company today announced the U.S. expansion of Future Friendly, an environmental responsibility and consumer education platform it first introduced at the 2009 Clinton Global Initiative. (Click HERE for full story.)

Marketers miss Hispanics on social sites

(eMarketer)The majority of US companies recognize that Hispanics, who make up about 15% of the country’s population, will have an effect on industry trends in the next five years. But few are marketing directly to them, according to the “2010 Hispanic Marketing Trends Survey” from Orcí. (Click HERE for full story.)

 

Supermarkets become new channel for The Body Shop via ZoomShops
(Supermarket News) ZoomSystems, a provider of automated retail solutions here, said Friday it will place The Body Shop-branded ZoomShops in four grocery chains — Kroger Marketplace, Stop & Shop, H.E. Butt Grocery Co. and Supervalu’s Jewel-Osco stores. (Click HERE for full story.)


Today's AM Edition

Feb. retail-sales report offers positive surprise

(The Washington Post) Retail sales posted a surprising increase in February as consumers did not let major snowstorms stop them from racking up purchases. The advance, the biggest since November, provided hope that the recovery from the Great Recession is gaining momentum. (Click HERE for full story.)

 

U.S. demographics are changing… are your marketing plans ready
(Nielsen Wire)
If you live in the U.S., you’re starting to hear more and more about the upcoming census. Even before we get data back from the country-wide headcount, we know that America’s demographic profile is undergoing major changes. By 2050, more than half of the U.S. population will be non-white (African-American, Asian, Hispanic). (Click HERE for full story.)

 

Opinion: Customer service is key strategy
(Brandweek) Forget about advertising, forget about new media, forget about social media. The real action is going to be in customer service. (Click HERE for full story.)

 

Israel supermarket spoof parodies Dubai killing
(BBC)
An Israeli supermarket chain is using a spoof of surveillance footage showing the alleged assassins of a Hamas commander in a television advert. (Click HERE for full story.)

03.15.10

Today's News PM Edition (Click HERE)


Sales of soup are running thin

(The Los Angeles Times) Soup, which sustained a nation through the Great Depression, has itself fallen on hard times in the "Great Recession." (Click HERE for full story.)

 

Triscuit helps grow home farming movement
(Marketing Daily) Kraft Foods' Triscuit crackers brand is partnering with nonprofit Urban Farming to create 50 community-based home farms during 2010. (Click HERE for full story.)

 

Lifeway unveils new green Kefir with Phytoboost

(Drinks Business Review) Lifeway Foods, the maker of probiotic beverage Kefir, has launched a new fruit-flavored cultured milk smoothie Green Kefir with Phytoboost. The new offering is available in two flavors such as Kiwi Passion Fruit and Pomegranate Acai Blueberry. (Click HERE for full story.)

Lag time in tracing tainted food puts kids at risk
(USA Today) Food director Jackie Anderson didn't get word last month until it was too late — after students in the Arlington (Texas) Independent School District already had eaten tacos filled with beef that should have been destroyed. (Click HERE for full story.)

Today's AM Edition

National US grocery brands regain ground

(The Financial Times) US shoppers are regaining their taste for the national brand groceries that some steered away from during the recession, providing evidence of an improvement in consumer confidence. (Click HERE for full story.)

 

Winn-Dixie’s Peter Lynch: Groceries, growth and morale
(The Daily Record)
Winn-Dixie Stores Inc., the second-largest Jacksonville-based company on the Fortune 500 list of the nation’s biggest companies, emerged from Chapter 11 bankruptcy reorganization more than three years ago. (Click HERE for full story.)

 

P&G’s McDonald pins growth on closer shave than Mumbai Barber

(Bloomberg) Procter & Gamble Co.’s Bob McDonald is going undercover in Latin America next week. Posing as a market researcher, the chief executive officer will accompany shoppers to stores or make home visits. (Click HERE for full story.)

Juan Valdez visits old Seattle stomping ground
(The Seattle Times)
Juan Valdez closed its last Seattle cafe in July, but the fictional character and his mule Conchita returned this morning to hand out samples of Colombian coffee at Westlake Center. (Click HERE for full story.)

Retailers should leave demographics behind
(Reuters)
U.S. retailers must focus on three distinct types of shoppers rather than traditional demographics to drive growth, a new survey of consumer behavior found. (Click HERE for full story.)

Is Stumptown the new Starbucks — or better?

(Time) Coffee aficionados have been asking the question over and over again: Is Stumptown Coffee Roasters of Portland, Ore. — the most conspicuous exponent of coffee's "third wave" — the new Starbucks. (Click HERE for full story.)

03.12.10

Today's News PM Edition (Click HERE)


Peapod aims to eradicate food deserts

(Progressive Grocer) Internet grocer Peapod has joined forces with Chicago-based sustainable communities group Neighbor Capital and food desert researcher Mari Gallagher to look at ways to expand delivery to communities where a dearth of full-service grocery stores makes it difficult to obtain quality fresh food. (Click HERE for full story.)

Price hikes not hampering cheese sales
(Marketing Daily) Sales of natural and specialty blended cheeses continue to show healthy growth during the recession, even as their prices have risen substantially, according to a new Packaged Facts report. (Click HERE for full story.)

Green fish catches on
(Chicago Tribune) Chef Kara Brooks had to make a decision. She had built up a "green" reputation at her Still River Cafe in Eastford, Conn., with a menu of local, seasonal and sustainable products. Now she debated whether to add a Hawaiian farm-raised yellowtail marketed as a sustainable fish under the Kona Kampachi label. (Click HERE for full story.)

 

Latino-grocery boom likely to slow as second-generation shoppers surge
(The Denver Post) A growth boom in the Latino grocery-store sector could be poised for a slowdown in the next decade. (Click HERE for full story.)

PepsiCo shrinks popular Tropicana size but keeps price same due to Florida citrus freeze
(The Baltimore Sun) Pepsico Inc. is raising prices on its popular Tropicana orange juice because of the deep freeze that hurt much of Florida's citrus crop. (Click HERE for full story.)


Today's AM Edition

CDC uses shopper-card data to trace salmonella

(Submitted by Dave Johnson, Director, International, Stamford, CT)
(msnbc.com) As they scrambled recently to trace the source of a salmonella outbreak that has sickened hundreds around the country, investigators from the Centers for Disease Control and Prevention successfully used a new tool for the first time — the shopper cards that millions of Americans swipe every time they buy groceries. (Click HERE for full story.)

 

Few companies got high marks on food marketing to children
(Chicago Tribune) Mars Inc. did well while McDonald's Corp. got a mediocre mark in a "report card" on food marketing to children released Tuesday by a watchdog group. (Click HERE for full story.)

 

Kroger sees ‘uncertain’ 2010
(Supermarket News) Kroger Co. here believes 2010 will be “an uncertain year” with a difficult first half that will require it to be cautious and flexible with its pricing strategies, executives told investors here Tuesday. (Click HERE for full story.)

Wal-Mart is top GPS destination says one report

(The New York Times) To understand societal trends and where America is going, you don’t necessarily need to conduct a census. All one may have to do is look at how people use their GPS devices. (Click HERE for full story.)

 

Beauty aids adopt green tint

(Chattanooga Times Free Press) Looking beautiful while having a sense of saving the planet is getting easier for consumers -- while helping the bottom line for some companies. (Click HERE for full story.)

 

Six industries in search of survival
(B4E)
Despite improvements in the global economy, chemicals, retail banking, consumer packaged goods, engineered products and services, oil and gas, and technology still need to transform. (Click HERE for full story.)

 

Target launches first-ever scannable mobile coupon program

(BusinessWire)Target is the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout. (Click HERE for full story.)

 

Seven keys to building customer loyalty--and company profits
(Fast Company) A personal bond with customers lets your company escape the commodity pricing wars and provides you with a powerful new marketing arm: loyal customers who will promote and defend your company online and off--for free. (Click HERE for full story.)

03.11.10

Today's News PM Edition (Click HERE)


The push on private-label brands

(Canadian Business) Do not shop at Costco if your baby wears only Pampers. Don't go to Walmart for Glad sandwich bags. And don't visit a CVS drugstore for Energizer batteries. Big retailers are culling major brands from their stores in a bid to boost sales of their own in-house labels. (Click HERE for full story.)

 

Supervalu sells Payson Store Fixtures division

(American City Business Journals) Supervalu Inc. has sold its Payson Store Fixtures division to DGS Retail Inc. in Boston for an undisclosed amount, according to a Tuesday press release from Quazar Capital Corp., the Minneapolis investment banking firm that represented Payson on the deal. (Click HERE for full story.)

 

City offers recycling incentive program

(Editor’s Note: Check out the info about a Prize Patrol!)

(WYFF-TV) The city of Spartanburg, BI-LO and Coca-Cola are teaming up for a recycling incentive program. (Click HERE for full story.)

Recession defines 2010 CPG trends
(Candy & Snack Today) Frugal shopping behaviors brought on by the economic downturn are expected to have a strong continued effect on the market through 2010, according to Information Resources, Inc. (IRI). (Click HERE for full story.)

 

Report: Gen Y will spend us into recovery
(Marketing Daily) Don't look to Baby Boomers to lead the way in consumer spending in the months ahead. A new report from PricewaterhouseCoopers LLP and Retail Forward, owned by Kantar Retail, says that this recovery -- unlike those in last few decades -- will be shaped by the values of tech-loving Gen Y, and to a lesser degree, affluent members of Gen X. (Click HERE for full story.)

 

Keeping your home clean and 'green'
(Forbes.com) If the founders of Method have their way, every house in the nation will be cleaned using green, eco-friendly products. Right now, the San Francisco company is happy to have its products on the shelves of prominent retailers such as Target, Whole Foods and Lowe's. (Click HERE for full story.)

 

Basic food sold additive after salmonella found, FDA says
(The Wall Street Journal) Basic Food Flavors Inc., the Las Vegas company at the center of a recall of more than 100 food products, continued to make and distribute food ingredients for about a month after it learned the bacteria salmonella was present at its processing facility, according to a Food and Drug Administration report.

 

The FDA last week recommended companies recall products, from chips to soups that contain a commonly used additive made by Basic Food Flavors that tested positive for salmonella. The additive is mixed into foods to give them a meaty flavor.

 

FDA officials inspected Basic Food's plant for about two weeks starting in mid-February and found the company didn't adequately clean equipment and store foods to protect against the growth of contaminants such as salmonella, according to the inspection report.

 

The report comes as the number of products being recalled has expanded to over 100, including vegetable dips made by McCormick & Co. and honey mustard pretzels sold at CVS Caremark Corp. drug stores and Safeway Inc. grocery stores.

 

The inspectors noted that "light-brown residue" and "dark-brown liquid" was observed on or around where Basic Food makes flavor-enhancing ingredients used in foods. The inspectors said brown residue was also found in a plastic pipe used in making food ingredients.

 

Basic Food makes a flavor enhancer called hydrolyzed vegetable protein, or HVP. The FDA report said the company first learned salmonella was present at its processing facility for HVP on Jan. 21. The company continued to distribute the ingredients until Feb. 15. A representative for the company wasn't immediately available to comment. The company hasn't responded to earlier requests for comment.

 

No illnesses have been reported related to the recall, said FDA spokeswoman Rita Chappelle.

 

FDA and other health officials have said the risk of people getting sick from products containing the HVP is low because the flavor enhancer generally makes up less than 1% of all the ingredients in a food. The FDA also said cooking some products before consuming them may kill the salmonella.

 

Today's AM Edition


The new age of online grocery shopping

(Ars Technica) "Buying your groceries online? What is this, 1996?" That's what someone said to me recently when they found out I do the majority of my grocery shopping through the Internet—yes, produce and all. (Click HERE for full story.)

 

Americans want Uncle Sam's help putting healthy foods on their dinner table

(PR Newswire) Americans recognize things need to change in the grocery aisle, and they support Uncle Sam's efforts to overhaul what is included in their food and on the packages.  (Click HERE for full story.)

CVS eyes 4 shops for $90 mil. media

(AdWeek) Four agencies have emerged as contenders in the CVS media review. In the hunt are two WPP entries: Mindshare and MediaCom; Omnicom's OMD; and Interpublic Group's Universal McCann, according to sources. (Click HERE for full story.)

 

Reed's Inc. and Jones Soda Co. enter into letter of intent regarding potential merger; Jones CEO to depart

(Marketwire) Reed's, Inc., maker of top-selling sodas in natural food stores nationwide, and Jones Soda, Inc., a leader in the premium soda category and known for its unique branding and innovative marketing, announced today that the two companies have entered into a Letter of Intent (LOI) regarding a merger, with Reed's as the surviving company. (Click HERE for full story.)

 

Crest and Oral-B launch oral health campaign
(Marketing Daily)
Crest and Oral-B are launching an adult-focused effort, the "Better Check-Ups Challenge." (Click HERE for full story.)

Godrej Industries, Spencer’s to expand gourmet business
(Livemint.com)
Even as general organized retailers try to consolidate or face closure under the impact of the economic downturn; at least two chains are looking to expand their gourmet retail businesses to new cities. (Click HERE for full story.)

Tax soda, pizza to cut obesity, researchers say
(Reuters)
The researchers, writing in the journal Archives of Internal Medicine on Monday, suggested taxing could be used as a weapon in the fight against obesity, which costs the United States an estimated $147 billion a year in health costs. (Click HERE for full story.)

03.10.10

Today's News PM Edition (Click HERE)


Acme president announces her resignation

(The Philadelphia Inquirer) Judith A. Spires, president of Acme Markets, announced today that she is resigning and will leave her post on Friday, capping a run that began 40 years ago when she was an Acme checkout girl in a South Jersey. (Click HERE for full story.)

 

Golden Anniversary: Retailer committed to quality

(Supermarket News) There are food retailers that preach the gospel of keeping their best customers close at hand, and then there's Harris Teeter. (Click HERE for full story.)

Store offers deep discounts for customers on tight budgets
(Post-Tribune) The Banana Box, a discount food and goods store in Lake Station, doesn't carry a lot of items you'll find at a regular grocery store. (Click HERE for full story.)

Aldi to bring 27 stores to North Texas

 

(Dallas Business Journal) Grocer Aldi Inc. is slated to open 27 stores in North Texas this spring, adding to the 400 jobs the company has already brought to the area (Click HERE for full story.)

 

E-Commerce growth slows, but still out-paces retail

(The Wall Street Journal) In 2009, e-commerce in the U.S. managed to buck the recession that dragged down the rest of retail, growing 11% to reach $155.2 billion, according to Forrester Research. The research firm is predicting in a report out Monday that e-commerce in America will grow another 11% this year.

 

Just a few years ago, online shopping was growing at more than 20% per year. But today, that growth is stabilizing, as shopping habits have shifted to make buying online a more regular occurrence for many types of products. Already, 52% of all computer hardware, software and peripherals are bought online, says Forrester – and growth in online sales of those products is likely to slow considerably in the coming years.

 

“There are still high levels of growth. But we are on a much bigger base now,” says Sucharita Mulpuru, Forrester’s e-commerce analyst. Compare 11% online growth to the 2.5% predicted by the National Retail Federation for U.S. retail overall in 2010.

 

In 2010, e-commerce will likely account for 7% of all U.S. shopping, excluding auto, travel, and prescription drugs. That could go as high as 20% someday, says Mulpuru, as a generation that has grown up with e-commerce gains more spending power. In the immediate term, online shopping is going to be driven by purchases of electronics and apparel and footwear, and relatively less mature categories such as furniture, beauty products and groceries.

 

And a new area of focus for retailers isn’t online buying at all. Rather, it us using the Internet and mobile technology to influence sales that happen in stores. Already Forrester’s study found that 42% of all retail purchases in 2009 – worth some $917 billion – were influenced by the Web in some way. By 2014 that figure is likely to jump to 53%.

 

In the future, the lines between online and offline commerce are going to get even more blurry. “If somebody buys from a mobile device in your store, is that a Web sale or a store sale?” asks Mulpuru. Retailers “need to think of some new ways that they can take into account the Web’s influence,” she says.

 

Local residents turn to the internet for grocery shopping

(The Alternative Press) Dual-income families squeezed for time and elderly residents confined to the house are increasingly turning to the Internet for grocery shopping. Peapod by Stop & Shop trucks and ShopRite From Home vans are making more stops in neighborhoods of The Alternative Press area. (Click HERE for full story.)

 

2.5 million Floridians on food stamps
(South Florida Sun-Sentinel) There are now 2.56 million Floridians on food stamps. (Click HERE for full story.)

 

Shopping behavior to change as a result of new marketplace realities, according to PricewaterhouseCoopers and Kantar Retail

(PR Newswire) With new shopping behavior data and demographic trends indicating that an enduring shift has taken place as a result of the recent economic downturn, retailers and suppliers will need to adapt to consumers' new shopping behaviors to succeed. (Click HERE for full story.)



Today's AM Edition

Family-owned coffee company launches at H-E-B in Brownsville

(The Brownsville Herald) Brew a better cup of coffee and the world will beat a path to your door. (Click HERE for full story.)

 

Hard times turn coupon clipping into the newest extreme sport
(The Wall Street Journal)
Under a futon in her Charleston, S.C., apartment, Stacy Smith has stashed boxes of soy bars, bags of potato chips, bottles of vitamin water, canned vegetables, soup, barbecue sauce and antibacterial wipes. Her bedroom closet is jammed with soda and shampoo, her bookcase with garlic salt and meat marinades.

 

No, Ms. Smith isn't stocking up for a hurricane. The 39-year-old's apartment is stuffed with groceries because she's one of a growing flock of "extreme couponers."

 

These discount devotees have formed vast online communities that collectively unearth and swap digital, mobile-phone and paper coupons. The cleverest shoppers combine dozens of coupons and go from store to store buying items in quantity, getting stuff free of charge.

 

"If you can get 100 packs of toilet paper for free, you're going to," says Erin Libranda, 38. When the resident of Katy, Texas, has amassed enough coupons to buy many months' supply of eggs, she puts tiny cracks in them, adds lemon juice and freezes them.

 

Jill Lansky, 34, of Kalamazoo, Mich., likes to amuse friends by opening a cupboard to reveal 150 bottles of Powerade she bought for 25 cents each, thanks to coupons she collected on CouponForum.com.

 

Proud shoppers post photos of themselves posing with their latest hauls. Nathan Engels of Villa Hills, Ky., can't resist loading up on free products. Mr. Engels recently erected a 6-foot-tall tower featuring the 1,142 packages of Jell-O he had got for nothing. He brags about his jam-packed freezer holding 30 pounds of meat, 50 pounds of cheese and 200 bags of vegetables.

 

"I'm going to buy as much as I can—I don't care if it's a year's or two-year's supply," says Mr. Engels, 28, who is married and has a young daughter.

 

For decades, shoppers clipped coupons from newspaper circulars, magazines and coupon booklets. Redemptions peaked in the early 1990s, and couponing gradually declined as grocers launched loyalty-card programs that rewarded repeat shoppers with discounts.

 

But amid the recession last year, the number of coupons redeemed rose 27%, to 3.3 billion from 2.6 billion in 2008, says Inmar Inc., a coupon-processing agent. The year-over-year percentage increase was the largest since Inmar started tracking the statistic more than 20 years ago.

 

Fueling the increase isn't the general populace but heavy coupon users, people who redeem 104 or more coupons over six months, according to an August report by The Nielsen Co. These users tend to be females under the age of 54 with college degrees and household incomes above $70,000, Nielsen says.

 

The upsurge mirrors the growth of Web sites dedicated to couponing. CouponMom.com, which appeals to a broad range of savers, has 2.2 million members, up from one million last January, says site founder Stephanie Nelson, author of the book, "The Coupon Mom's Guide to Cutting Your Grocery Bills in Half."

 

Hotcouponworld.com, which has seen its membership grow to 200,000 from 80,000 in the past year, targets couponers who think "there's an economic value in buying all your peanut butter for the year in one week in September," says site founder Julie Parrish, 35, of West Linn, Ore. Two years ago, she bought 50 18-ounce jars of Skippy creamy peanut butter for 17 cents each; last September, she paid 35 cents each. At retail, they cost around $3.59.

 

Ms. Smith, the Charleston woman whose closet doubles as a pantry, says she disliked grocery shopping until she got laid off last year from her clerical job and, to economize, turned to couponing Web sites. On two recent trips to her local supermarket, she says she paid $5 for $78 worth of items, and $2 for $40 worth of goods.

 

When Ms. Libranda, the Texas shopper, needed 500 coupons for flavored water last summer, she posted a request at Hotcouponworld.com. Within days, she had exchanged postage stamps and cereal box tops with half a dozen other members. "We had free water for a long time," Ms. Libranda says.

 

All the deal making isn't great for grocers, some of which have seen their profits squeezed by discounting. Craig Herkert, chief executive of Supervalu Inc., operator of Jewel, Albertson's and other supermarkets, recently told analysts that shoppers with an eye for discounts were "executing with surgical precision."

 

Carrie Petersen of Columbia, Md., says she tries not to abuse discounts. Recently, Ms. Petersen, 38, took 50-cent coupons for meat seasonings to a number of supermarkets that were doubling the coupons' value. Because the seasonings were already on sale for $1 each, Ms. Petersen got them for nothing.

 

Instead of scooping piles of packets into her shopping cart, she bought just five at a time at each of the stores she visited. "I never clear the shelf: I don't think that's right," Ms. Peterson says. "I probably only got 30."

 

Bringing home huge piles of stuff doesn't always work out. Julie Felton, a 39-year-old respiratory therapist from San Marcos, Texas, says she was ecstatic when she combined 20 coupons from a retailer and a manufacturer to get $5 bags of dog food for nothing—a six-month supply.

 

Ms. Felton's dog didn't like the food. Neither did her cat, nor the deer that wander into her yard.

 

She wound up donating it to a local animal shelter.


Ethnic beauty: Green, crossover products big hits

(Marketing Daily) It's certainly no news that the demand for ethnic beauty products has been exploding, with annual sales of hair, makeup and skincare products now totaling $2.7 billion a year, says a new report from Packaged Facts. (Click HERE for full story.)

 

Sugar gains favor on labels
(The Wall Street Journal) High fructose corn syrup, the sugar alternative used to sweeten sodas, cookies, condiments and cereals, is beginning to lose some ground in the packaged-food industry.

 

More big-name food and beverage products—including Kraft Foods Inc.'s Wheat Thins —have begun dropping the ingredient in favor of sugar, despite a big difference in cost, saying they are responding to consumer preferences for ingredients perceived as more natural.

 

ConAgra Foods Inc. in May will start replacing the sweetener with sugar in its Hunt's tomato ketchup. "That's what consumers are looking for—simpler ingredient listings and ingredients they are familiar with," ConAgra spokeswoman Teresa Paulsen said. ConAgra said consumers preferred the taste of the new product in tests.

 

In recent months, Kraft has taken high fructose corn syrup out of the recipes for its 100-calorie pack Nabisco cookies, Wheat Thins crackers and most of its namesake salad dressings. With Wheat Thins, Kraft said it saw discussions on its Web site on the subject of high fructose corn syrup and received comments directly from consumers, pushing it to remove the sweetener.

 

PepsiCo Inc. is in the process of replacing high fructose corn syrup in Gatorade products with sugar and other sweeteners. Pepsi said its research showed many athletes preferred the idea of Gatorade without the syrup.

 

Many consumers worry that HFCS is worse for them than sugar. Some critics call high fructose corn syrup an artificial sweetener, as it is heavily processed, even though many experts say there is little nutritional difference between it and sugar.

 

The move away from HFCS, combined with lower consumption of soft drinks, has weighed on U.S. sales of the sweetener at manufacturers such as Archer Daniels Midland Co. and Corn Products International Inc.

 

Archer Daniels Midland, which declined to comment, doesn't break out sales of U.S. high fructose corn syrup. On a recent conference call, however, the company said U.S. volumes for the corn-sweetener industry have been lower, reflecting a drop in consumption of carbonated soft drinks. ADM said on the call that it is counting on better sales in markets such as Mexico to help offset declines in the U.S.

 

Corn Products International didn't respond to calls on this subject.

 

Consumption of high fructose corn syrup fell 1.3% in 2009 in the U.S. from a year earlier, according to research firm Euromonitor.

 

The Corn Refiners Association has been running television ads that try to counter the perception that the syrup is inferior. On its Web site, www.sweetsurprise.com, the association says high fructose corn syrup "is simply a kind of corn sugar. It has the same number of calories as sugar and is handled similarly by the body."

 

Audrae Erickson, president of the Corn Refiners Association, said, "This is nothing more than a marketing gimmick," referring to packaged-food companies that switch ingredients. "They've switched from one sugar to another," Ms. Erickson said. She argues that eventually consumers will end up paying more.

 

Sales of high fructose syrup have been pressured for some years as many Americans have moved away from sodas, which are heavy users of the sweetener. But experts say that the sweetener's prices have now also come under pressure in the U.S. amid the recent shifts by branded food and beverage makers. In the Midwest, high fructose corn syrup has been selling for 16.75 cents a pound on average, said Ron Sterk, editor of trade publication Milling and Baking News, down three cents from last year.

 

As they try to hold onto market share, companies shifting to sugar from HFCS say they aren't raising prices for consumers despite their higher costs for raw materials.

 

Early this year, the price of sugar in the U.S averaged over $1,000 a ton compared to about $695 a ton for one variety of high fructose corn syrup, LMC International economist Nick Fereday said. He puts annual consumption of sugar at nine million tons in the U.S. and corn syrup at seven million.

 

In 2009, use of sugar in canned, bottled and frozen foods was flat from a year ago at 427,000 tons in the U.S., according to the U.S. Department of Agriculture.

 

Years ago, high fructose corn syrup got some bad press. One piece of research in 2004 from the Pennington Biomedical Research Center, Louisiana State University and University of North Carolina raised questions about whether the syrup was playing a role in the national obesity epidemic.

 

One of the authors of that study, University of North Carolina professor Barry Popkin, said that since then he and other researchers have concluded that regular sugar and high fructose corn syrup "have the same exact effect on obesity and diabetes and on heart disease. It's not that one is better."

 

More consumers are paying attention to sweeteners. Laurie Ledgard, a stay-at-home mother in Suffield, Conn., said she does look at the sugar contents and tries to avoid the syrup.

 

"If I have to have sugar, I'd rather have the natural sugar than high fructose corn syrup," she said. Still, she acknowledges that "there is a devil in sugar as well, and you don't want a lot of that either."

 

AARP's Marketing Chief Pardo: '50 is the new 50'
(Brandweek)
Academy Awards viewers may have wondered why consumers in two AARP spots kept saying, “When I grow up.” (If you’re over 50, aren’t you already grown-up?) The ads, said AARP’s Emilio Pardo, actually kick off a new campaign that stresses that boomers (to borrow a phrase from Bye Bye Birdie) have “a lot of livin’ to do” and that 50 isn’t the end of youth. (Click HERE for full story.)


A vibrant culture of food blogging

(The New York Times)
At Bistro 55, an upscale restaurant in Rochelle Park, the staff is accustomed not only to customers talking on cellphones, but also to people using phones to take pictures of the food, according to Lorenzo Catlett, the general manager. (Click HERE for full story.)

03.09.10
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