A Match Made in Heaven
One to One Interactions
(OTO), Daymon’s
event marketing arm at
Pittsburgh-based Giant
Eagle, a forward-thinking
supermarket, helped sell
the sizzle of the retailer’s special “Steak & Wild Gulf Shrimp” Valentine’s Day promotion – a more economical version of “Surf & Turf.”
Each event store built a Valentine’s Day order station to resemble a romantic table setting comprised of a red tablecloth, roses, wine, heart shaped balloons and of course the most romantic accoutrement of all for any sales organization – the order form.
During the event OTO Sales Advisors invited shoppers to visit the meat and seafood departments where “we have prepared a delicious dinner for two.” Indeed it was a sweetheart of a deal - two thick cut Certified Angus Boneless Strip Steaks and Wild Gulf Shrimp packaged together in a heart shaped container.”
The collaboration between the Giant Eagle seafood team and One to One Interactions ensured the success of this Valentine’s Day in-store consumer event.